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My Journey to Becoming a Dallas Brand Photographer

December 15, 2022

hey there, I'm KYLIE!

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Your business photographer, big dreamer, mom of two, planner extraordinaire and brand cheerleader. I’m here to help you grow your business, relate with your audience and showcase your business through imagery. 

Brand Shoot Tips

Marketing Inspiration

Client HIGHLIGHT

Personal 

Hey! I’m Kylie, I’m a Dallas based brand photographer, big dreamer, mom of two, planner extraordinaire, and brand cheerleader. I’m here to help you grow your business, connect with your audience, and showcase your uniqueness through scroll-stopping brand imagery.

How I Became a Dallas Brand Photographer Helping Small Businesses Shine

Brand Photography Session for Small Business Owner in Dallas
Brand Photography Session for Small Business Owner in Dallas

How My Entrepreneurial Journey Began

Lifestyle headshots for women entrepreneurs in Dallas

I’m a third-generation entrepreneur. My grandpa started his own business, my parents started theirs, and now I’m continuing the legacy as a small business owner — determined to do BIG things and empower others through brand photography.

But I didn’t always know I would become a Dallas brand photographer. My career started in event planning. I’ve organized everything from weddings and small parties to red-carpet events, TV launches, corporate conferences, and gala dinners. I thrived under pressure and loved the creativity of event production.

Yet, after my son was born in 2019, everything shifted. What once excited me—travel, fancy dinners, late-night happy hours—began to lose its sparkle. I no longer wanted to sacrifice precious moments at home for a demanding career.

Flat lay product photography setup for small business marketing

Pivoting My Career for Freedom & Family

I felt torn between my career and motherhood. I wanted to be present for my kids’ milestones while still pursuing meaningful work. Saying no to after-hours client events was seen as a lack of commitment, and I realized: I didn’t want to live that way anymore.

I dreamed of working for myself, setting my own schedule, picking up my kids from school, and building something that would serve both my family and others.

In January 2020, I took the leap — I left my job and launched Focused Creative Photography.
(Yes, great timing — right before the world shut down!)

Behind-the-scenes of a personal brand photography session in DFW
Behind-the-scenes of a personal brand photography session in DFW

Seeing a Need for Brand Photography in the DFW During the Pandemic

Initially, I offered family and portrait sessions, but quickly recognized a growing need: small businesses suddenly required professional brand photography more than ever.

With everyone pivoting to online marketing, business owners were becoming the face of their brands on platforms like Instagram. They needed consistent, high-quality imagery to maintain their presence, engage their audience, and grow their businesses. But often, they ran out of content, got stuck posting repetitive selfies, or avoided posting altogether.

That’s when I had my lightbulb moment.

What if I could help small businesses build a library of custom brand photos they could easily pull from for their website, social media, and marketing? What if professional photos made content creation easier while actually growing their business?

Kylie, Dallas brand photographer, working with small business owner during brand shoot

Helping Small Business Owners Elevate Their Brand

Now, a few years later, I’ve had the honor of working with over 70+ small businesses, providing brand photography for small business owners who want to tell their unique story and showcase their brand personality.

Brand photography isn’t just about pretty pictures.

It’s about strategy.
It’s about storytelling.
It’s about capturing the YOU behind your business so you can attract your ideal clients and confidently show up online.

Through our sessions, we craft visuals that help you stop the scroll, build trust, and connect authentically with your audience.

Dallas small business owner during brand photography session

Are You Struggling with Content Creation?

If you’re stuck in a photo rut, dreading social media because it feels like just another task — I get it.
But here’s the good news: you don’t have to do it alone.

✨ Let’s create intentional brand imagery that works for you — helping you stand out, feel confident, and grow your business. ✨


👉 View My Brand Photography Services
👉 Follow along on Instagram

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hey there, I'm KYLIE!

Categories

Your business photographer, big dreamer, mom of two, planner extraordinaire and brand cheerleader. I’m here to help you grow your business, relate with your audience and showcase your business through imagery. 

Brand Shoot Tips

Marketing Inspiration

Client HIGHLIGHT

Personal 

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