Hey! I’m Kylie, your Business photographer, big dreamer, mom of two, planner extraordinaire, and brand cheerleader. I’m here to help you grow your business, relate with your audience, and showcase your business through imagery.
First of all, I’m excited to launch this blog! Over the past three years, my business has grown into more than I even imagined… but before we get to that, let’s chat about the beginning.
I am a third-generation entrepreneur…. So my grandpa started his own business, my parents started their’s and here I am- a business owner looking to do BIG things and impact others through branding. I always knew I would join the “family business” in running my own business, but it wasn’t always like that. I started my career in event planning. I’ve planned weddings, small parties, red-carpet events, TV launches, corporate conferences, gala dinners, and everything in between. The event life was great, I loved it and was really good at it! I thrived under pressure and created beautiful parties for thousands of people. But after my son was born in 2019, I wanted something more… I was frustrated and things I once loved about the job like travel and fancy dinners and happy hours just weren’t as exciting.
I didn’t want to miss bedtime or not see my kids for days at a time while working crazy hours. I felt like I was failing at my job and my role as a mom- I didn’t want to miss out on fun work things but then wished I was at home when I was there. Or I said no to happy hours and was told (by my boss) I wasn’t being there for my clients and that after-hours functions were just part of the job. I didn’t want to live like that anymore. Stressed for someone else’s dream, stretched thin in business and personal life, and wishing things were different. I wanted to work for myself, make my own schedule, be there to pick up my kids from school, and enjoy their little years.
So… in January 2020, I put in my notice and started Focused Creative Photography. Great timing right?!
The world was about to shut down, events stopped and I started a business.
My business started with families and portraits because that’s what I knew, but quickly I realized that in the midst of this pandemic, small businesses needed photos now more than ever. Instagram blew up as business owners started using it to promote themselves and their products. Now, these business owners were not just behind the scenes, they were the face of their businesses and they needed constant photos to put themselves out there. That’s where I saw the gap. Business owners needed professional photos to have a consistent feed, follower growth, and audience engagement, but their photos lacked something. They would stop posting altogether because they ran out of images or didn’t want to post, yet another selfie.
And then I realized… what if I came alongside small businesses and helped create a vault of images they could use on their website and social media. What if taking photos was easy and saved them time while growing their business?!
Now in 2022, I have served over 70+ small businesses with their marketing imagery. Helping them tell their unique story and showcasing their brand personality. Branding photography isn’t just another pretty photo, it’s about telling a story, strategizing together to understand your business and showcase the YOU behind it, sharing your why, and stopping the scroll.
If you find yourself in that photo rut, hating social media because it’s just another thing on your to do list – I’m here to help! Let’s chat about how we can grow your business through engaging imagery.
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