You did it! You invested in professional brand photos to elevate your business, and now those stunning visuals are in your hands. But what’s next? How can you make the most out of these valuable assets? Let’s dive into the seven crucial steps you should take when you receive your brand photos.
1. Download High-Resolution Files:
The first thing you’ll want to do is download all the high-resolution and social media-sized files. This ensures you have the best quality versions for various uses, from online platforms to printed materials. When posting on your website or social media, you will want to use the smaller size whereas if you are printing marketing materials, then you need the full resolution.
2. Create a Favorites List:
With a collection of brand photos at your disposal, it’s time to curate a list of your absolute favorites. These are the images that best represent your brand, align with your vision, and resonate with your target audience. Make sure to choose a selection of headshots, body shots, filler images, and candids for a great variety.
3. Update Profile Photos and Email Signature:
Consistency is key, and now that you have new brand photos, update your profile pictures across all your social media accounts, websites, and email signatures. It’s an instant way to align your online presence with your refreshed branding.
4. Use Social Media Scheduling Tools:
If you’re using social media scheduling tools like Plann or Planoly, now is the perfect time to upload your brand photos. This allows you to plan and schedule your posts in advance, maintaining a consistent and engaging online presence. Need help with which photos to post or how often? Let’s set up a call to chat about your marketing strategy.
5. Share an “About Me” Post:
Introduce yourself and your brand using one of your brand photos. Share a bit about your journey, your passion, and your commitment to serving your audience. Don’t forget to tag your photographer as a shout-out!
6. Organize with Canva:
Upload your brand photos to Canva, a versatile design tool. By having your images readily available in Canva, you can effortlessly incorporate them into marketing materials, social media graphics, and more.
7. Create a Content Calendar:
A well-organized content calendar ensures you make the most of your brand photos. Plan out when and where you’ll use specific images. This strategy keeps your content cohesive, engaging, and aligned with your brand identity.
By following these seven essential steps, you’re not only maximizing the impact of your brand photos, but you’re also setting the stage for a consistent and compelling brand presence. Your brand photos are more than just pictures; they’re a powerful tool to connect with your audience, tell your story, and elevate your business. So, go ahead, dive into these steps, and watch your brand flourish!